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Insight’s Periodic Table of Online Marketplaces

Insight Onsite / April 13, 2015

Our Top Ten Marketplace Metrics: 

  1. Total Addressable Market (TAM)
  2. Relative Market Share
  3. Active : Inactive Seller Ratio
  4. Mobile Penetration
  5. Conversion Rates
  6. Net Promoter Score
  7. Retention Rates
  8. GMV Growth Rate
  9. CLV vs. CAC
  10. EBITDAM