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The Importance of Brand & Thought Leadership for ScaleUp Software Companies

Insight Partners / May 6, 2021

Marketing rhetoric tells us that 70% of B2B decisions are made before the buyer speaks to a salesperson. But how does this relate to today’s technology buying cycle? 

Watch this webinar where you'll get a first glimpse of exclusive, independent research conducted among 819 IT security decision makers worldwide, examining how thought leadership impacts their buying decisions. You’ll hear hints and tips on how to build a thought leadership position in the market from a PR industry veteran, who’ll share her insights on how successful companies in the sector are stealing a march on their competitors.

You’ll also hear a case study on how Thycotic, a former Insight portfolio company and specialist in privilege access management, has built a leading brand position using an integrated PR and marketing strategy.

Speakers: 

Dianne

Anna

If you are an Insight portfolio company interested in partnering with Code Red Security PR, we encourage you to leverage our special pricing by going to their partner profile on the GO portfolio platform