Webinar: Why Attribution is Only Part of the Story
Attribution has always been the marketer’s holy grail. But only having one side of the coin doesn’t give you full understanding of the customer journey. A more revealing look includes funnel metrics which are the leading KPIs of your marketing efforts.
In this webinar, the CEO & President of Full Circle will show you how to:
- Use funnel metrics to uncover how your campaigns are performing prior to deals closing
- Leverage multiple attribution models to optimize your marketing mix and performance
- Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels
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