SECTOR: Internet & New Media
STATUS: Inactive
WEBSITE: www.iagr.net
LOCATION: Americas
VERTICALS: Data Services, Marketing

IAG Research is the leading provider of viewer engagement measures. The company measures the effectiveness of television advertising, product placement as well as cinema advertising. IAG Research’s In-Program Performance (IPP) product, the syndicated data measuring viewer effectiveness of every product placement and sponsorship on television every night, is used by such industry leaders as American Express, General Motors, Procter & Gamble, Verizon, and GlaxoSmithKline.

IAG was acquired by The Nielsen Company for a purchase price of $225 million in May 2008.

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