Yoobic Raises $25M for an App that Helps Retailers Track In-Store Merchandising Campaigns | News & Press | Insight Venture Partners

Yoobic Raises $25M for an App that Helps Retailers Track In-Store Merchandising Campaigns

A lot of the innovation we’ve seen in the world of commerce has been focused on the front end of the business: how to use digital tools to improve shoppers’ experiences both online and offline — ultimately get them to buy more. Today, however, comes news of some funding for a startup that has built an app to help the retailers themselves. 

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