CEO Perspectives: Creating a Category for Disruptive Tech

What happens when you're selling a disruptive technology that doesn't fit into a known category,  Gartner MQ, or a line in the budget? How do you get other businesses to understand the problem you’re solving? Similar to a number of Insight portfolio companies, this was a challenge that Yoobic had to face as a new player in the retail industry.

In this webinar, the CEO of Yoobic and the CEO of Atreo will discuss how category design is a crucial part of disruptive technology branding.

You Will Learn How To:

• Define and name the WHAT before everything else
• Create a sense of urgency around an unaddressed problem
• Design a new category to tackle the problem that we’ve just defined
• Build a compelling brand story that will make people listen
• Use visual storytelling to cut through the noise.