Jessica Mendoza is a world-class marketing strategist and writer. Born in Venezuela, she began her career in New York at the intersection of marketing and technology. Now in London, she is one of 200 in the world endorsed by the UK Government and Tech Nation with the exceptional talent visa in digital technology.
She helps lead The Associated Press' revenue growth using digital marketing. In 2018, Mendoza founded Subjectiv, a global marketing consultancy. She advises startups and mature businesses on branding, marketing campaigns, and growth opportunities. Previously, she was at media research company, Kantar Media, optimizing lead generation and increasing email engagement. During that time, she was a young professional board member at The Advertising Research Foundation and helped build multiple industry events and programs. Her written work on marketing and career development can be found in Advertising Age and across Medium publications. She was a judge for the 2017 Webby Awards and has spoken about the value of cross-functional teams, data-driven strategies and brand identities at conferences and incubators, such as the Digital Strategy Summit, World Forum Disrupt, and The New Museum’s incubator for emerging artists, NEW INC.