Barrie is a marketing leader with more than 25 years of experience in the digital content, sports and payments industries. She has deep recurring revenue marketing expertise (acquisition and customer engagement/retention), as well as digital expertise.
Barrie is the Founder of bmark & others, a marketing consultancy specializing in high growth, recurring revenue businesses. Barrie also works with Martellus Group to deliver a greater range of services to prospective clients.
Prior to founding bmark & others, Barrie was the Chief Marketing Officer for RushCard, a pre-paid card company owned by The Carlyle Group and Russell Simmons (Founder). Prior to RushCard, Barrie was Vice President of Marketing for Audible, an Amazon company. Barrie also spent seven years at the United States Tennis Association as the Managing Director of Membership.
Prior to the USTA, Barrie spent 14 years at American Express where she managed customer acquisition, customer retention and partner relationships for Amex’s marquis consumer products.