Insight’s Infographic of On-Demand Marketplaces


Online marketplaces have proliferated due to their success in displacing inefficient legacy distribution channels within large consumer purchase categories. High-performing marketplaces deliver a strong value proposition for both buyers and sellers, while also providing lucrative business model economics for operators. The complex, two-sided nature of a marketplace heightens the need to understand and monitor critical metrics that provide insight into a platform’s health and trajectory. Insight’s infographic, Periodic Table, definitions and commentary summarize the key metrics we use to evaluate marketplace businesses, along with benchmarks we’ve observed in public and private companies at various stages of maturity.

  • Insight Venture Partners Office

    Insight Onsite

    Capital is a commodity. Insight Onsite is not. Our program is tailored to providing useful advice to growing companies. We’ve built scalable programs and a talented, committed team of operators who work alongside portfolio companies. We are obsessed with getting better at our craft, learning from mistakes, staying ahead of technology trends…