Insight’s Infographic of On-Demand Marketplaces | Metrics | Insight Venture Partners
Marketing

Insight’s Infographic of On-Demand Marketplaces

by Insight Onsite

Online marketplaces have proliferated due to their success in displacing inefficient legacy distribution channels within large consumer purchase categories. High-performing marketplaces deliver a strong value proposition for both buyers and sellers, while also providing lucrative business model economics for operators. The complex, two-sided nature of a marketplace heightens the need to understand and monitor critical metrics that provide insight into a platform’s health and trajectory. Insight’s infographic, Periodic Table, definitions and commentary summarize the key metrics we use to evaluate marketplace businesses, along with benchmarks we’ve observed in public and private companies at various stages of maturity.

Insight Onsite

Looking for insight from our onsite team? Check out the latest news and events regarding company leadership and strategy on our blog today! 

See Insight's Full Bio

Read More Posts from Insight Onsite