A strong partner program can have unprecedented impact on the growth trajectory of a business in the ScaleUp phase. Partnerships drive an efficient and effective indirect revenue source that can accelerate new ARR and facilitate expansion in existing accounts. However, building a successful partner flywheel is not easy. It requires the right business capabilities and market momentum in addition to a carefully designed strategy to succeed.
Insight is passionate about helping companies ScaleUp. We believe channel partners and partner programs are a critical lever for intelligent scaling in high growth software companies. This handbook provides a 6-step process to help you think through the various pieces that comprise a strong partner program. With Insight, you can access the best ScaleUp resources from the experts leading the field.