Unit economics are a useful indicator of the health of SaaS businesses.
As investors, and as executives, we understand the metrics because each explains a different aspect of the business: retention explains the value proposition to buyers, and their loyalty; sales efficiency explains GTM effectiveness and the potential for long-term profitability.
The attached report by Shea & Company analyzes – and shows how to calculate – unit economics, which can provide value insights into a business’ ability to scale and achieve profitability.
If you’re not tracking these metrics, Onsite can help you do so.
SaaS KPIs and Benchmarks