Target and Attract the Right Candidates


Top candidates need to feel compelled to apply for your open roles. Sophisticated, modern talent acquisition teams use analytics and a marketing approach to achieve this.  This entails asking yourself what differentiates your company or product from other employers. Why do candidates want to work for you versus another high-growth company?

A candidate attraction model based on a survey is a helpful tool to inform your candidate messaging and channel selection.  The data becomes particularly powerful when analyzed in conjunction with pre-hire assessment results. Collecting and analyzing this data will help you identify recruiting tactics to attract a higher percentage of top-tier applicants.  

To learn more best practices, check out our article Five Secrets to Successful Hiring

  • Jenna Sigman

    Jenna Sigman, Executive Vice President, Talent COE

    Jenna Sigman joined Insight in 2017 and is an EVP on the Insight Onsite team. She works closely with the executive team of portfolio companies to accelerate growth, build their teams and scale operations. Prior to Insight, Jenna spent 5 years at TravelClick as a key leader in scaling and transforming its digital marketing services businesses. As…