Target and Attract the Right Candidates


Top candidates need to feel compelled to apply for your open roles. Sophisticated, modern talent acquisition teams use analytics and a marketing approach to achieve this.  This entails asking yourself what differentiates your company or product from other employers. Why do candidates want to work for you versus another high-growth company?

A candidate attraction model based on a survey is a helpful tool to inform your candidate messaging and channel selection.  The data becomes particularly powerful when analyzed in conjunction with pre-hire assessment results. Collecting and analyzing this data will help you identify recruiting tactics to attract a higher percentage of top-tier applicants.  

To learn more best practices, check out our article Five Secrets to Successful Hiring

  • Jenna Sigman

    Jenna Sigman, Executive Vice President, Strategy

    Jenna Sigman joined Insight in 2017 and is currently EVP on the Insight Strategy Team. Prior to Insight, Jenna spent 5 years at TravelClick as a key leader in scaling and transforming its digital marketing services businesses. As Vice President of TravelClick’s Media and Web Solutions, she led several initiatives that fueled the business’s…