Portfolio Case Study: How to Know Account Based is Working

The purpose of this webinar is to help modern marketers better understand whether or not the account-based practice that they’re developing is actually contributing to the revenue organization.

To lead this presentation, Eric Martin, Senior Director of Demand Generation at SalesLoft, and Eric Wittlake, Senior Analyst at TOPO, will help you answer the following questions: 

  1. What are the metrics that can be used at the beginner, intermediate and advanced stages of account-based practice development to measure the success or efficacy of the program?
  2. What are the types of technology tools and platforms that will help you measure these critical metrics?
  3. How can sales be brought on board to share these metrics, and the associated accountability?
  4. How can these metrics be contextualized for executive teams and board members to show the true impact of account-based on the revenue organization and the company’s bottom line?

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