AdModus is a new revenue optimization platform for online publishers and community sites. Leveraging its market-leading multi-variant targeting and click prediction engine, AdModus works with publishers to maximize the value of their media inventory. In so doing, AdModus also connects advertisers with audiences that have previously indicated a genuine interest in their products or services. Headquartered in New York City, AdModus was founded in 2006 by a team of online advertising veterans.