What happens when you're selling a disruptive technology that doesn't fit into a known category, Gartner MQ, or a line in the budget? How do you get other businesses to understand the problem you’re solving? Similar to a number of Insight portfolio companies, this was a challenge that Yoobic had to face as a new player in the retail industry.
In this webinar, the CEO of Yoobic and the CEO of Atreo will discuss how category design is a crucial part of disruptive technology branding.
You Will Learn How To:
Define and name the WHAT before everything else
Create a sense of urgency around an unaddressed problem
Design a new category to tackle the problem that we’ve just defined
Build a compelling brand story that will make people listen
Use visual storytelling to cut through the noise.
There will be time for Q&A so come prepared with some questions with our two experts.
