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wooden desk with coffee cup and "Escaping the Build Trap" book

“Escape the Build Trap” Book Launch Event

Product & Tech

Insight Venture Partners is hosting an event to explore how organizations can scale to support product-led, profitable growth in new ways.  Join Insight and Produx Labs as they tackle this theme, and help mark the launch of “Escaping the Build Trap,” a new product management guidebook written by celebrated product expert Melissa Perri.  

Melissa, CEO of Produx Labs, has joined forces with Insight Venture Partners’ Shelley Perry to develop the future of CPOs and product thinkers. They will kick of this new partnership by hosting an evening centered around one of their areas of expertise: scaling organizations to achieve massive product growth. Melissa will share how her new book can help companies get there, all while maintaining and iterating on their product’s core value. Then, a panel of senior product leaders from Insight’s companies will discuss how they’ve relied on similar processes to help scale their own organizations.  If you are a product person interested in how to balance rapid growth with real customer value, this event is for you.



6pm:  Networking 


6:30pm – 6:45pm: Presentation by Melissa Perri 


6:45pm – 7pm: Caldwell Partners on "How to Recruit Product Talent at Scale" 


  • Mercedes Chatfield Taylor, Managing Partner at Caldwell Partners 
  • Ken Surdan, Chief Product Officer at Diligent Corporation 
  • Selena Hadzibabic, Vice President of Product at XO Group 

7pm – 7:30pm: Insight Venture Partners' Portfolio Company Panel Discussion

  • Karen Padir, CPO at Prevalent Inc.
  • Greg Hanson, CPO at PrecisionLender
  • Doug Rybacki, CPO at Conga
  • Prasanth Ramanand, Senior Director of Product Management at VTS

7:30pm – 8:30pm: Networking & Book Signing 

To continue learning how to balance rapid growth with real customer value, we will provide each guest with a free copy of Escaping the Build Trap" at the end of the panel. 


Insight Venture Partners

Insight Venture Partners is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries. Founded in 1995, Insight currently has over $20 billion of assets under management and has cumulatively invested in more than 300 companies worldwide. Our mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on growth expertise to foster long-term success. Across our people and our portfolio, we encourage a culture around a core belief: growth equals opportunity. Follow us on Twitter @insightpartners.

Produx Labs

Produx Labs teaches software teams to answer the question "Should we build this?"​ We provide training, coaching, and consulting in Product Management for businesses of all sizes. With our online school Product Institute, we can scale training solutions across thousands of employees in half the time, and with less resources than traditional methods. Our clients include Lloyds Bank of England, Levo League, Plated, Hedgeserv, Spotify, and other large financial institutions.

Caldwell Partners

Caldwell Partners is a leading international provider of executive search and has been for more than 45 years. As one of the world’s most trusted advisors in executive search, the firm has a sterling reputation built on successful searches for boards, chief and senior executives, and selected functional experts. With offices and partners across North America, Europe, Latin America and Asia Pacific, the firm takes pride in delivering an unmatched level of service and expertise to its clients.