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Federal Market and Sales Workshop


Insight Onsite is pleased to invite you to our workshop on marketing and selling to the federal government.The half day workshop will feature an active conversation and discussion of best practices for the following topics: – Building Demand and Market Awareness – Identifying, Qualifying and Winning Business – Partnerships, Channels and Pricing Strategies Hosted and facilitated by Venture Partner Nick Sinai, guest speakers include: 

– Kathy Conrad, consultant to Insight Venture Partners. Kathy brings her in depth knowledge and expertise on the federal IT market to Insight's growing public sector practice. She most recently was Principal Deputy Administrator of GSA's Office of Citizen Services and Innovative Technologies, and previously led the federal business consulting practice at Jefferson Consulting Group, where she worked with top IT firms to grow their federal market share

– Kymm McCabe is the founder and CEO of ValueStorm Growth Partners. ValueStorm Growth Parnters is a full-service consulting firm focused on driving company’s business expansion and financial growth in the government market. Kymm has consulted to more than 150 corporations and public sector organizations and held executive positions with U.S. Army, and The Carlyle Group, ICF International, EDS and Don Tapscott’ s Alliance for Converging Technologies.


  • Noon – 1:00 Lunch & Introductions
  • 1:00 – 1:45 Overview & Current Trends
  • 1:45 – 1:55 Federal Business Model Considerations
  • 1:55 – 2:45 Federal Ecosystem – Pricing, Partnerships, and Channels
  • 2:45 – 3:00 Break 
  • 3:00 – 3:45 Building Market Awareness and Demand
  • 3:45 – 4:30 Identifying, Qualifying, and Bidding Opportunities
  • 4:30 – 5:00 Synthesis and Next Steps