The B2B software buyer journey is undergoing a consumerization shift, just as enterprise software itself is. This means that buyers are increasingly doing more research online before they even speak to a vendor. Every month, millions of people research, compare and select software and services on G2.
The most important types of content that buyers are seeking as they do their research online are peer experiences and product ratings or reviews. Learn how to start collecting reviews, and get your product or service in front of the millions of buyers who use G2 every month.
To host this educational webinar, Insight has partnered with Brittany Wroblewski, Director of Partnerships & Alliances at G2.
What You Will Learn:
The power of customer reviews
Review generation best practices and case studies from Insight's portfolio
How to leverage reviews in your marketing and sales strategy
There will be time reserved for Q&A at the end of the presentation, so come prepared to learn and engage!