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account-based marketing

Portfolio Case Study: How to Know if Account-Based is Working


Insight is hosting a webinar to help modern marketers better understand whether or not the account-based practice that they’re developing is actually contributing to the revenue organization.

To lead this presentation, Eric Martin, Senior Director of Demand Generation at SalesLoft, and Eric Wittlake, Senior Analyst at TOPO, will help you answer the following questions: 

  1. What are the metrics that can be used at the beginner, intermediate and advanced stages of account-based practice development to measure the success or efficacy of the program?
  2. What are the types of technology tools and platforms that will help you measure these critical metrics?
  3. How can sales be brought on board to share these metrics, and the associated accountability?
  4. How can these metrics be contextualized for executive teams and board members to show the true impact of account-based on the revenue organization and the company’s bottom line?

There will be time reserved for Q&A at the end of the webinar.



SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers. More than 2,000 customers use the company’s category-leading sales engagement platform to engage in more relevant, authentic, and sincere ways, including Square, MuleSoft, Alteryx, and Dell.


TOPO is a research and advisory firm that helps sales, marketing, and sales development grow revenues faster. Our Analysts deliver the playbooks, training, advisory support, research, and consulting that powers over $20B in revenue across 200 clients.