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The Importance of Brand and Thought Leadership for Software ScaleUps


Marketing rhetoric tells us that 70% of B2B decisions are made before the buyer speaks to a salesperson. But how does this relate to today’s technology buying cycle? 

Join us for this webinar hosted in partnership with Code Red Security PR Network where you'll get a first glimpse of exclusive, independent research conducted among 819 IT security decision-makers worldwide, examining how thought leadership impacts their buying decisions. You’ll hear hints and tips on how to build a thought leadership position in the market from a PR industry veteran, who’ll share her insights on how successful companies in the sector are stealing a march on their competitors.

You’ll also hear a case study on how Thycotic, an Insight portfolio company and specialist in privilege access management, has built a leading brand position using an integrated PR and marketing strategy.