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Tips for Activating Community to Drive Pipeline in PLG Companies

Thought Leadership

Product-led marketing programs continue to increase in popularity with B2B SaaS companies. A key component of any PLG motion is building a thriving community of end-users, especially for developers to power an organic flywheel of adoption, referrals, and retention.

Join Insight Partners Marketing Center of Excellence and two community experts from Dremio and Commsor for a roundtable with best practices on community marketing and tactics on how to establish, grow, measure, and convert your PLG community to the pipeline.


  • Tomer Shiran, Co-Founder & CPO, Dremio
  • Mac Reddin, CEO, Commsor & Community Club
  • Whitney Rothe, Senior Director, Insight Partners