PR. You know that you need it, but what's the best way to scale a program as your business grows?
Insight has partnered with Highwire PR to host this webinar and help you learn how to scale a PR program through all stages of growth. Additionally, you will understand different factors to consider when scaling a program to ensure that your resources are being best utilized to accomplish your objectives.
Questions To Be Answered:
When should I make an internal hire?
When should I hire an agency?
What value does an agency bring to my organization/department?
When should I launch global campaigns and what resources should I utilize?
When my company is close to an IPO, what does that mean for my communications program?
Who Should Attend
Marketing and other executives who are interested in learning more about how their organizations can best structure their PR programs and scale them over time to achieve their earned media objectives.