Blog

Allyson White is a Vice President at Insight Venture Partners. She works with software companies on customer success strategy and how to structure for best-in-class retention rates. In this blog, Allyson emphasizes the importance of a well-designed customer onboarding process, providing helpful advice for improvement. In summary, Allyson shares the…

Fact #1: Marketing and sales need to understand their distinct roles. Here is how it is supposed to work: Marketing teams fertilize the soil, plant the seeds, and tend to seedlings. Sales teams care for plants, harvest the crops, and carry them to market – for money. Simple in principle,…

Venture Partner Nick Sinai has been writing about the implications of the Trump Administration and the bipartisan consensus on improving tech in government, drawing on his experience as U.S. Deputy CTO in the Obama Administration.  Sinai highlights the Trump Administration’s emphasis on cybersecurity (including the focus on securing the smart…

Peter Segall is a Managing Director at Insight Venture Partners. He is also a CEO with a successful track record of growing software and service businesses in the education, human capital management, and healthcare industries. Throughout his career, Peter has worked with over 20 companies, helping them to maintain a solid leadership…

Longtime EdTech executive Traci Burgess is wrapping up her first full year as the CEO of BrightBytes. BrightBytes is a data analytics company that helps schools to better understand their students. The company launched in 2012 and now serves one out of five schools in the U.S. BrightBytes is at…

This is the third post of Insight’s series on Post-Merger Integration. See our other posts here and here. A merger or acquisition transaction typically marks a major milestone for both parties. For the acquirer, buying a smaller business may help validate the strength of the company and solidify its market position. For the…