Unit economics are a useful indicator of the health of SaaS businesses.

As investors, and as executives, we understand the metrics because each explains a different aspect of the business: retention explains the value proposition to buyers,  and their loyalty; sales efficiency explains GTM effectiveness and the potential for long-term profitability.

The attached report by Shea & Company analyzes – and shows how to calculate – unit economics, which can provide value insights into a business’ ability to scale and achieve profitability.   If you’re not tracking these metrics, Onsite can help you do so.

SaaS KPIs and Benchmarks_9.7.2017