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B2C Current Investment
CUUP is a high-growth, direct to consumer lingerie company founded in November 2018. We began with a vision to help overcome the trade-off between looking good and feeling supported. We want to support her, not only with our product but with the world we’re building for her. CUUP’s team comprises cross-functional experts from Blackstone, Free People, Victoria Secret, Lululemon and McKinsey, and our investors include Forerunner Ventures, Insight Partners, Lerer Hippeau, Global Founders Capital, and Bullish.