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Data Services, Marketing, Media, SaaS
B2C Current Investment tracks and measures national TV advertising activity in real-time. Its proprietary technology platform correlates social media activity, video views and search behaviors explicitly to TV airings, providing brands an unprecedented view into earned media activity generated from paid TV campaigns. Fortune 500 brands, TV networks and agencies use the platform for understanding ad effectiveness, media planning, competitive intelligence and more. The company is based in Bellevue, WA with offices in NYC, LA, and Chicago. was founded in April 2012 by Sean Muller and has raised more than $27.5M in funding, with participation from Madrona Venture Group, Insight Ventures and TL Ventures.