Linktree Raises US$10.7 Million Series A Led by Insight Partners and AirTree Ventures

The first external funding from the bootstrapped startup will fund product features to empower billions of creators and brands

LOS ANGELES–()–Linktree, the trusted tech platform that connects audiences to a user’s entire online ecosystem, has raised US$10.7 million in Series A funding, led by Insight Partners, an investor in Shopify, and AirTree Ventures, an early investor in Canva.

The funding will accelerate Linktree’s expansion in international markets, including global team growth, and the evolution of Linktree’s product and functionality in new ways to deliver valuable user experiences.

Linktree allows anyone from big brands to solopreneurs, celebrities to everyday content creators to build a microsite that houses their digital ecosystem, making it easier than ever to connect with their audiences wherever they are. In the same way Shopify and Stripe simplify the internet economy for eCommerce and enable other businesses to make revenue easily, Linktree does the same for creators, artists, businesses, and everyone in between.

Linktree has achieved widespread adoption and exponential growth since launching in 2016, exceeding 8 million global users, 28,000+ sign-ups per day, and over half a billion visitors to Linktrees in September alone.

Linktree users span the spectrum — from brands like Red Bull and HBO, to celebrities like Selena Gomez and Arnold Schwarzenegger, and the solopreneurs and small business owners shaping today’s world of work. Linktree has been bootstrapped and profitable from day one, focusing on product-led growth and word of mouth virality.

Alex Zaccaria, co-founder and CEO, Linktree, said: “From the beginning we’ve been focused on creating a company cut from a different cloth. We’ve been bootstrapped and profitable from day one, and have achieved a lot in four years with a lean, Melbourne-based team. I am incredibly proud to announce this raise alongside our incredible investor partners, and to leverage their expertise to create something truly unique in the tech sector.”

Jeff Lieberman, Managing Director at Insight Partners, said: “As the internet becomes increasingly fragmented, brands, publishers, and influencers need a solution to streamline their content sharing and connect their social media followers to their entire online ecosystem, ultimately increasing brand awareness and revenue. Linktree has successfully created this new “microsite” category enabling companies to monetize the next generation of the internet economy via a single interactive hub. The impressive traction and growing number of customers Linktree has gained over the last few months demonstrates its proven market fit, and we could not be more excited to work with the Linktree team as they transition to the ScaleUp phase of growth.”

John Henderson, General Partner at AirTree Ventures, said: “Linktree is the future of social commerce. The product’s elegant simplicity conceals an extraordinary vision to empower creators to seamlessly engage with their fans and monetize their content without friction or middlemen. Linktree’s growth to date has been nothing short of extraordinary — if you’re on a social network, you literally can’t miss it. We are delighted to be partnering with Alex, Anthony, and Nick as Linktree becomes the online front page for creators the world over.”

For more on Linktree, please visit https://linktr.ee/.

About Linktree

Founded by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys in 2016, Linktree is a tool for connecting your followers to your entire online ecosystem — not just one feed. It points your followers in the direction of your choosing, like your other social profiles, an eCommerce store, or content you want to share — anywhere else on the internet, the choice is yours.

Linktree allows you to share more, sell more, curate more and grow more. It’s become the front door to the online world of more than 8 million users worldwide. Linktree holds 94% market share in the category it created. Global from day one, more than 90% of users are outside of Australia, and more than 45% of profile traffic comes from outside of Instagram. Notable users include brands such as Garnier, HBO, Shopify, Wix, YSL, and Zapier, and sports teams such as the Los Angeles Clippers, Chicago Cubs, and Cleveland Cavaliers.

Headquartered in Melbourne, Australia, Linktree’s accelerated growth has cemented it as one of Australia’s fastest-growing startups.

About Insight Partners

Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Across its people and its portfolio, Insight encourages a culture around a belief that ScaleUp companies and growth create opportunity for all. For more information on Insight and all its investments, visit insightpartners.com or follow us on Twitter @insightpartners.

About AirTree Ventures

AirTree is a venture capital fund with a mission to help game-changing Australian and Kiwi technology entrepreneurs achieve their vision.

As one of the largest VC funds in the region with over half a billion dollars under management, AirTree aims to back startups from the earliest moments in their first funding round, often pre-revenue, and has the firepower to continue supporting successful companies over multiple, subsequent rounds.

AirTree’s 2014 and 2016 vintage funds are both performing in the top quartile of USVCs. They include early investments in break-out companies such as Secure Code Warrior, Pet Circle, Canva, A Cloud Guru, Athena, Brighte, Joyous and Drone Deploy.

AirTree has five Partners: Craig Blair, Daniel Petre, John Henderson, James Cameron and Helen Norton.