Tips for Activating Community to Drive Pipeline in PLG Companies


Product-led marketing programs continue to increase in popularity with B2B SaaS companies. A key component of any PLG motion is building a thriving community of end-users, especially for developers to power an organic flywheel of adoption, referrals, and retention.

Watch Insight Partners Marketing Center of Excellence and two community experts from Dremio and Commsor share best practices on community marketing and tactics on how to establish, grow, measure, and convert your PLG community to the pipeline.


  • Tomer Shiran, Co-Founder & CPO, Dremio
  • Mac Reddin, CEO, Commsor & Community Club
  • Whitney Rothe, Senior Director, Insight Partners

Product-Led Growth: The New Paradigm in Software Selling

  • Insight Partners, ScaleUp Software Investors

    Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30…