James joined Insight in 2019 as a Vice President. He works closely with portfolio companies to drive growth, maximize value capture and optimize their go-to-market approach through pricing and packaging strategy improvements.
Prior to joining Insight, James was Head of Pricing at Segment, designing and owning implementation of their packaging and pricing model from Series B through Series D. Before this he was a strategy consultant specializing in pricing and go-to-market strategy at Simon-Kucher and Partners. He worked on 40+ engagements, mostly in software and subscription businesses, for their London and San Francisco offices.
James is originally from Bristol, UK, and graduated from the University of Manchester with a BSc in Business Management. In his spare time, James enjoys soccer, concerts, skiing, mountain biking, traveling and spending time with his family back across the pond.