Whitney Rothe

Director, Marketing COE

Whit joined Insight in July 2019 as a Director, Marketing COE. He partners with Insight’s portfolio companies to build, analyze, and scale demand generation marketing during their different stages of growth. He also supports investment due diligence and advises on martech best practices.

Prior to joining Insight, Whit led marketing programs for multiple SaaS technology companies, including BounceX, MAZ Systems and Neverware. He was responsible for all facets of demand generation including vendor selection, CPC, SEO, email, conferences, webinars, conversational AI, and marketing analytics. At L2, he co-authored digital marketing research reports that benchmarked brands’ digital competency in both the publishing and retail categories.

A native New Yorker, Whit graduated cum laude with a BA from Hamilton College and with an MBA from NYU Stern, where he specialized in digital marketing, finance, and technology. As co-head of the Stern Technology Association, he received the President’s Service Award for the club’s extraordinary and positive impact on the NYU community. Outside the office, Whit enjoys running, tennis, baseball, classic video games and karaoke.