Zaius, a customer data company working with consumer brands like Tea Forte and Burt’s Bees Baby, has raised $30 million in Series B funding.
CEO Mark Gally said that while business-to-business marketing revolves around the CRM, there’s a “hodgepodge” on the consumer marketing side. More specifically, he said consumer marketers have a “swivel chair problem” where they have might have a customer data platform that doesn’t actually allow marketers to do the necessary personalization across channels, or a marketing automation product that isn’t as “robust” when it comes to customer data.
