Demystifying the (Re)Branding Process


In theory, we all get the importance of a brand. It has the power to set a long-term vision for success, get customers on your side, and rally employees around the same goal. When branding is prioritized along with acquisition efforts and product development, it can create a flywheel effect that builds momentum across your ecosystem. But the process of branding and rebranding can feel nebulous and daunting for companies of all sizes – especially startups.

In this webinar, members of the Lightricks leadership team will share their recent experience in partnering with Big Spaceship to create a brand that would prepare their business for the next stage of growth. This process has enabled Lightricks to establish a brand that connects different products in their ecosystem, sets them apart within the landscape, and aligns the whole organization toward the future. 

Together, Lightricks and Big Spaceship will discuss the following topics:

  • When is the right time to establish a brand and why
  • Finding the right agency partner 
  • How to prepare for the branding process
  • The process of branding and what to expect
  • The outcomes of the branding process 

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  • Insight Partners, ScaleUp Software Investors

    Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30…