From SEO to Paid Media: Building a Fully Integrated Campaign

This webinar, hosted in partnership with Wpromote, will provide a tactical framework to fully integrate your SEO and Content Marketing campaigns to increase lead generation and drive meaningful pipeline for your organization.

By analyzing your marketing data, prioritizing opportunities based on predicted impact, and producing content that converts, you can build an organic infrastructure that will elevate the performance of your campaigns across both paid and earned channels.

Topics Discussed:

• Timeline & Methodology of Creating An Integrated SEO Campaign
• Researching Holistically Across Paid and Organic Data Sources
• Prioritizing Efforts by Impact and Return
• Producing Data-Driven Content that Converts
• Amplifying Content Performance through Paid Promotion
• Proving the Causal Impact of Your Organic Campaign

Insight's portfolio companies have a discount with Wpromote, which you can learn more about on Insight's GO ScaleUp portfolio platform.