How to Build Unconventional B2B Marketing Campaigns | Blog | Insight Venture Partners

How to Build Unconventional B2B Marketing Campaigns

Name a piece of B2B marketing that really stuck in your head. How about one that you passed along to all your colleagues. Having trouble? We thought so. Why is B2B marketing often so predictable and forgettable? Marketers typically get so caught up in the minutia of their niche, they forget what drives their target as humans. 

Insight is excited to partner with content marketing experts at Manifest to lead this webinar. During the presentation, their team discusses some of the most innovative and unconventional B2B marketing campaigns, and explore ways to connect with niche audiences as people rather than business automatons. They also look at fresh approaches to content, advertising, and media that will mean more to your targets and make a lasting impression.  

Expert Speakers

Liz Koman, Chief Marketing Officer at Manifest

Liz Koman is thrilled to be the new CMO at Manifest. She's from Short Hills, New Jersey, and has spent nearly 3 decades selling and marketing everything from USA Network to Martha Stewart and Wendy Williams. She is considered a branded content and revenue generation expert and created the first integration business in daytime television. She is cursed with being a longtime New York Jets fan and blessed with being the owner of the two most gigantic golden retrievers you've ever seen, leading her family to call her the New Jersey Khaleesi (…that's 'mother of two golden dragons,' of course).

Geoffrey Director, VP, Strategy Group Lead at Manifest

Geoffrey is an unconventional thinker with an unconventional name. He is an integrated strategy leader with experience in all corners of marketing, from research to brand strategy to change management to creative strategy. He has led global re-branding efforts for Reebok, GSK, Unilever, Hasbro, and others. He has led large-scale research initiatives for Mercedes-Benz, Pfizer, Johns Hopkins, Crocs Northwell Health, Six Flags and others.