Insight’s Periodic Table of SaaS Sales Metrics


Insight’s “Periodic Table of SaaS Sales Metrics” is compiled from benchmark information gathered from our SaaS portfolio companies and publicly available sources. The Periodic Table represents the core metrics that should be managed by Sales Executives. This is a useful quantitative reference point for sales operating performance within the SaaS landscape and a solid guideline for managing a sales team. However, every SaaS company is different and its metrics may be above or below the averages for good reason.

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