In an environment without tradeshows and event, digital campaigns have increased in importance for demand generation. Meanwhile, marketers miss out on leads when target buyers actively browse the site, consume content, and leave without any active engagement.
Many Insight portfolio companies have benefitted from using chatbots like Drift. On June 9th, Insight hosted a webinar with Drift to share tactical examples of how you can implement conversational marketing to:
- Speak effectively to your prospective customers in a remote work environment
- Amplify campaigns with segmentation and personalization
- Convert more web traffic into revenue
- Increase the ROI of your marketing programs without adding headcount