Tactics to Generate Leads with Conversational Marketing

Published

In an environment without tradeshows and event, digital campaigns have increased in importance for demand generation. Meanwhile, marketers miss out on leads when target buyers actively browse the site, consume content, and leave without any active engagement.

Many Insight portfolio companies have benefitted from using chatbots like Drift. On June 9th, Insight hosted a webinar with Drift to share tactical examples of how you can implement conversational marketing to:

  • Speak effectively to your prospective customers in a remote work environment
  • Amplify campaigns with segmentation and personalization
  • Convert more web traffic into revenue
  • Increase the ROI of your marketing programs without adding headcount

For Insight Partners portfolio companies, we encourage you to learn more about Drift and leverage our special discount by going to the Partner Directory on Insight's GO ScaleUp portfolio platform

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  • Whitney Rothe, Director, Marketing COE

    Whit joined Insight in July 2019 as a Director, Marketing COE. He partners with Insight’s portfolio companies to build, analyze, and scale demand generation marketing during their different stages of growth. He also supports investment due diligence and advises on martech best practices. Prior to joining Insight, Whit led marketing programs for…