The Marketer’s Guide to Scaling Without Compromising Customer Experience

Published

If you do marketing at a startup or growth-stage company, then you know that scale and agility are necessary for success. But how do you keep up with the demands of a high-growth business, align your teams and deliver a fantastic customer experience that supports your goals? 

This was the challenge Rich Copenhagen, Sr. Manager, Marketing Operations at Sysdig, an Insight portfolio company, set out to solve. With a combination of the right processes and technology, Rich has empowered the rest of the marketing team to execute and measure campaigns with fewer bottlenecks, while delivering a seamless customer experience that’s helped increase pipeline growth attributed to content marketing. 

Watch this webinar and learn:

  • Simple strategies to remove dependencies and create repeatable processes that increase your team’s bandwidth
  • Ways that Marketo, PathFactory & Engagio work together to provide better buying journeys and provide actionable insights
  • How Rich’s team achieved 2.6x growth in pipeline attributed to content marketing

Do you have any questions or feedback for us? Email MarketingOnCall@insightpartners.com.

  • Insight Venture Partners Office

    Insight Onsite

    Capital is a commodity. Insight Onsite is not. Our program is tailored to providing useful advice to growing companies. We’ve built scalable programs and a talented, committed team of operators who work alongside portfolio companies. We are obsessed with getting better at our craft, learning from mistakes, staying ahead of technology trends…