Webinar: Why Attribution is Only Part of the Story

Published

Attribution has always been the marketer’s holy grail. But only having one side of the coin doesn’t give you full understanding of the customer journey. A more revealing look includes funnel metrics which are the leading KPIs of your marketing efforts.

In this webinar, the CEO & President of Full Circle will show you how to: 

  • Use funnel metrics to uncover how your campaigns are performing prior to deals closing
  • Leverage multiple attribution models to optimize your marketing mix and performance
  • Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels

To download the presentation slides, please fill out the form below. 

  • Insight Venture Partners Office

    Insight Onsite

    Capital is a commodity. Insight Onsite is not. Our program is tailored to providing useful advice to growing companies. We’ve built scalable programs and a talented, committed team of operators who work alongside portfolio companies. We are obsessed with getting better at our craft, learning from mistakes, staying ahead of technology trends…