Attribution has always been the marketer’s holy grail. But only having one side of the coin doesn’t give you full understanding of the customer journey. A more revealing look includes funnel metrics which are the leading KPIs of your marketing efforts.
In this webinar, the CEO & President of Full Circle will show you how to:
- Use funnel metrics to uncover how your campaigns are performing prior to deals closing
- Leverage multiple attribution models to optimize your marketing mix and performance
- Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels
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