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ScaleUp:CEO – Mastering Monetization for B2B SaaS Products

1 min. read

You have the product, you have the demand, but do you have the right pricing strategy in place? 

Packaging and pricing are some of the most effective growth levers, yet they remain one of the least understood aspects of business. Frequently, founders leave opportunities on the table by choosing pricing structures that don’t optimize for growth. 

Join our Product & Tech Center of Excellence leaders as they share straightforward and practical approaches for founders to monetize B2B SaaS products. They also share insights gained from collaborating with hundreds of portfolio companies to develop pricing structures that align with how customers derive value. 


Check out the key points we covered

Making monetization strategy an executive-level topic arrow-orange-45
Segmenting your strategy based on customer needs and willingness to pay  arrow-orange-45
Enabling land and expand so customers can start and grow with you arrow-orange-45
Pricing your product based on your differentiated value proposition arrow-orange-45
Evolving your monetization strategy as your company scales  arrow-orange-45
Knowing when to revisit your monetization strategy arrow-orange-45
Avoiding common pitfalls founders make (and stifle growth)  arrow-orange-45
Meet the Panelists:
Jorge Rosales

SVP, Insight Partners

Rachel Weston Rowell

SVP, Insight Partners