You have the product, you have the demand, but do you have the right pricing strategy in place?
Packaging and pricing are some of the most effective growth levers, yet they remain one of the least understood aspects of business. Frequently, founders leave opportunities on the table by choosing pricing structures that don’t optimize for growth.
Join our Product & Tech Center of Excellence leaders as they share straightforward and practical approaches for founders to monetize B2B SaaS products. They also share insights gained from collaborating with hundreds of portfolio companies to develop pricing structures that align with how customers derive value.
Check out the key points we covered:
4:55 – Making monetization strategy an executive-level topic
9:38 – Segmenting your strategy based on customer needs and willingness to pay
12:56 – Enabling land and expand so customers can start and grow with you
19:31 – Pricing your product based on your differentiated value proposition
29:41 – Evolving your monetization strategy as your company scales
37:02 – Knowing when to revisit your monetization strategy
47:37 – Avoiding common pitfalls founders make (and stifle growth)
Meet the Panelists:
Jorge Rosales
SVP, Insight Partners
Rachel Weston Rowell
SVP, Insight Partners
