[Webinar] ScaleUp:CEO – 5 Insights That Help Founders Accelerate Growth With B2B Marketing (Startup Session 2)
We talk to hundreds of founders every year and see the same mistakes (and wins) when it comes to how they approach b2b marketing. Join Insight’s Marketing Center of Excellence this June as we discuss the top 5 insights we share with founders on how to leverage b2b marketing to accelerate growth.
During this session, we’ll cover:
- The dangers of not investing in marketing or making it all about the leads
- What to look for when hiring your first marketing leader (and what to avoid)
- How to build your demand gen engine and the myth of account based marketing
- What it means to create a category and when to invest in brand
- When and how you should engage with industry analysts like Gartner
Join Insight’s Marketing Center of Excellence to get the insights that will change your approach to marketing and take your growth to the next level.
Meet the Panelists:
Operating Partner, Marketing Center of Excellence
EVP, Marketing Center of Excellence