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The B2B software buyer journey is undergoing a consumerization shift, just as enterprise software itself is. This means that buyers are increasingly doing more research online before they even speak to a vendor. Every month, millions of people research, compare and select software and services on G2. The most important types of content that buyers are seeking as they do their research online are peer experiences and product ratings or reviews. Learn how to start collecting reviews, and get your product or service in front of the millions of buyers who use G2 every month.
To host this educational webinar, Insight has partnered with G2, a marketplace where businesses can discover, review, and manage the technology they need to reach their potential.
What You Will Learn:
- The power of customer reviews
- Review generation best practices and case studies from Insight's portfolio
- How to leverage reviews in your marketing and sales strategy
Watch the webinar to see how Insight portfolio companies like Campaign Monitor, Hootsuite, and Chargbee leverage user reviews.
