Insight’s “Periodic Table of SaaS Financial & Operating Metrics” provides a framework for the ‘dashboard’ of Financial and Operating metrics that can be used to monitor the overall health and operating efficiency of a SaaS business, along with some additional statistics that speak to tactical trends that Insight Venture Partners has observed across the industry (e.g., widely-used contract and billing structures). This Periodic Table should be used in conjunction with the Periodic Tables for ‘SaaS Sales Metrics’ and ‘B2B Digital Marketing Metrics’ which provide the underpinnings of the benchmark financial results that appear in these Financial and Operating Metrics.