Executives expect marketers to quantify the return on their marketing investments. Marketers need to understand what’s working and what’s not so they can adjust, test and optimize their strategy, tactics and resources to continuously improve. Marketing analytics can move mountains when everyone in the organization understands what the analytics mean, how to use them, and trusts in their veracity. You can have the best marketing technology, the greatest minds sifting data, and the most dazzling charts and graphs — but until the organization truly embraces marketing analytics as the everyday common language to drive marketing and sales improvement, the return on investment in marketing analytics people, process and technology will be low.
In this webinar, the Chief Strategy Officer at Digital Pi shares how companies can get the most value from their investment in marketing technology.