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Target and Attract the Right Candidates

Jenna Sigman | August 16, 2019| 1 min. read

Top candidates need to feel compelled to apply for your open roles. Sophisticated, modern talent acquisition teams use analytics and a marketing approach to achieve this.  This entails asking yourself what differentiates your company or product from other employers. Why do candidates want to work for you versus another high-growth company?

A candidate attraction model based on a survey is a helpful tool to inform your candidate messaging and channel selection.  The data becomes particularly powerful when analyzed in conjunction with pre-hire assessment results. Collecting and analyzing this data will help you identify recruiting tactics to attract a higher percentage of top-tier applicants.  

To learn more best practices, check out our article Five Secrets to Successful Hiring