Last year saw its share of blockbuster investments in the pet space. On-demand dog-walking app Wag received $300 million from SoftBank’s Vision Fund in January, while competitor Rover raised $155 million($125 million in cash and $30 million in credit) soon after in May. Even Amazon announced its own private pet label (also called Wag).
But that doesn’t mean scrappy startups have been overlooked.
The Farmer’s Dog, a subscription company that makes fresh and personalized meals for dogs, announced today it raised $39 million in a Series B round, the largest for any pet-related startup. It was led by Insight Venture Partners, and also included previous investors Shasta Ventures and Forerunner Ventures. The company, started by Jonathan Regev and Brett Podolsky in 2015, now has a total of $49 million in funding.