Retention is a critical growth and long-term value lever In Insight Venture Partners’ portfolio, high retention businesses have an enviable head start in hitting targets, and over time become Growth Stars that scale using far less sales & marketing investment. Simply put, all else equal, high retention businesses are (1) larger with (2) higher growth rates and (3) higher margin profiles. All 3 – size, growth, and margin – drive long-term value. Click here to read The Tortoise Wins The Race – The Value of Retention Want to know what a retention uplift is worth to your business? Plug in your numbers and run your own scenarios below using Insight’s Customer Success ROI calculator.