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Tips for Activating Community to Drive Pipeline in PLG Companies

Insight Partners | June 29, 2021| 1 min. read

Product-led marketing programs continue to increase in popularity with B2B SaaS companies. A key component of any PLG motion is building a thriving community of end-users, especially for developers to power an organic flywheel of adoption, referrals, and retention.

Watch Insight Partners Marketing Center of Excellence and two community experts from Dremio and Commsor share best practices on community marketing and tactics on how to establish, grow, measure, and convert your PLG community to the pipeline.


  • Tomer Shiran, Co-Founder & CPO, Dremio
  • Mac Reddin, CEO, Commsor & Community Club
  • Whitney Rothe, Senior Director, Insight Partners

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