The purpose of this webinar is to help modern marketers better understand whether or not the account-based practice that they’re developing is actually contributing to the revenue organization.
- What are the metrics that can be used at the beginner, intermediate and advanced stages of account-based practice development to measure the success or efficacy of the program?
- What are the types of technology tools and platforms that will help you measure these critical metrics?
- How can sales be brought on board to share these metrics, and the associated accountability?
- How can these metrics be contextualized for executive teams and board members to show the true impact of account-based on the revenue organization and the company’s bottom line?
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