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Webinar: Why Attribution is Only Part of the Story

Insight Onsite | August 15, 2018| 1 min. read

Attribution has always been the marketer’s holy grail. But only having one side of the coin doesn’t give you full understanding of the customer journey. A more revealing look includes funnel metrics which are the leading KPIs of your marketing efforts.

In this webinar, the CEO & President of Full Circle will show you how to: 

  • Use funnel metrics to uncover how your campaigns are performing prior to deals closing
  • Leverage multiple attribution models to optimize your marketing mix and performance
  • Drive marketing and sales alignment with shared KPIs and joint responsibility to move leads through the marketing and sales funnels

Download the Presentation