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GenArts, Inc. (GenArts) is a premier provider of visual special effects software for the film and video industry. Their Sapphire Plug-ins extend the capabilities of editing and effects workstations by providing digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects, enabling Hollywood, commercial, broadcast, and episodic content producers to bring to life some of the most innovative audience experiences in entertainment. Sapphire Plug-ins have been used in such major productions as the Spiderman Trilogy, the music videos of U2, and ABC's Lost.

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